BBC World ("News beyond your borders"), The Economist, and The Times of London embark on marketing campaigns. International Herald Tribune, 1 June 2006.
BBC's campaign will mention its coverage of the U.S. immigration debate. Brand Republic, 1 June 2006.
"BBC World, which is available in 279 million homes worldwide, has barely a toe dipped into the United States -- only 2 million subscribers to Cablevision in the New York City area on opening day." AP, 2 June 2006.
"BBC World has faced financial difficulties over recent times, reporting an operating loss of £15.7 million pounds last year. A government-commissioned report published in April said that the channel faced 'significant uncertainties' over whether it could be made profitable." InTheNews.co.uk, 2 June 2006.
"The channel will concentrate on news of global importance, including U.S. affairs, but it is not 'American news for an American audience.'" Reuters, 1 June 2006.
A Times Square billboard asks "passersby to text message their opinions on a topic, starting today with immigration." Bloomberg, 1 June 2006.
"BBC World takes on Murdoch in his back yard." The Independent, 2 June 2006.
Three marketing themes are "Develop a Point of View," "See Both Sides of the Story," and "News Beyond Your Borders." BBC World press release, 1 June 2006.
"The BBC also has an advantage over CNN since it has about three times as many journalists stationed outside of the United States." AP, 6 June 2006.
BBC and Reuters both touting objectivity in new U.S. marketing campaigns. New York Post, 7 June 2006.