Posted: 28 Sep 2010 Print Send a link
In Cold War Eastern Europe, RFE/RL and VOA were the two main sources of information, with BBC and Deutsche Welle also important. With this paucity of competition, each station was assured of large audiences. When East Europeans were able to get access to satellite television in the 1990s, they had a choice of a hundred or so channels. When the internet emerged, hundreds, then thousands of websites were available. Blogs were easier to produce than conventional websites, so tens of thousands emerged. With the social media, millions are participating. With the migration to the internet, international broadcasting finds itself in an environment of vast oversupply. The large audiences of decades past have been subdivided.