The China Radio International Filipino Service broadcaster who "considers his listeners 'family.'"

Posted: 29 Aug 2010

GMA News (Quezon City), 27 August 2010, Tiffany Tan: "Ramon Escanillas, Jr., a native of Sta. Ana, Manila, is the voice behind China Radio International’s (CRI) Filipino Service, which produces news and feature programs in Filipino for the state broadcasting company. The 57-year-old ex-seminarian and philosophy teacher, who can be heard on shortwave radio worldwide, moved to Beijing in 1991 after Chinese cultural representatives in Manila invited him to try out radio work. ... 'When I came in 1991, foremost on my mind was to boost the Filipino Service. All I did was read letters from listeners, reply to letters from listeners … I wrote them all by hand,' says Ramon, the lone Pinoy on the team. 'Do you see the questions?' he remembers telling his Chinese colleagues, teaching them the proper way to respond to fan mail. 'Answer the questions and give letters and listeners individual treatment.' This personal touch has endeared Ramon to Filipino listeners around the globe – in Southeast Asia, the Middle East, Western Europe, and Scandinavia. 'When I wake up, there are already tons of (cell phone messages from) listeners,' he says. 'Once you reply, that will go on all day.' The affection is mutual: Ramon considers his listeners 'family.'"

Copyright 2006–2018 Kim Andrew Elliott.