Posted: 29 Aug 2010Broadcast, 25 August 2010: "BBC Worldwide has secured its first ever digital deal in China that will see drama, children’s and educational programme licensed over two years. The commercial arm of the corporation has agreed a content supply deal with one of the territory’s main internet portals, Sohu.com. The move means that audiences in China will soon be able to watch drama adaptations of Dickens classics such as David Copperfield, Oliver Twist, Vanity Fair, Great Expectations and A Tales of Two Cities through the portal. On the factual side, blue-chip series include Planet Earth, The Human Body, Wild Europe, Human Instinct and Space Odyssey. Children will also be invited to watch episodes of Teletubbies and Fimbles."
The Hollywood Reporter, 25 August 2010, Jonathan Landreth: "The deal, in which the U.K. statecaster gets undisclosed licensing fees but no share in potential advertising revenue from the world’s largest online audience, was announced Wednesday at the BBC’s first content showcase in Beijing, a gathering targeting 130 Chinese buyers drawn together by the ongoing Beijing Television Festival. The deal with Nasdaq-listed Sohu is the first of its kind for the BBC, whose work in China stretches back 20 years but accounts for less than $5 million in total annual business, Steve Macallister, BBC Worldwide managing director for sales and distribution, told The Hollywood Reporter."
Update: The Telegraph, 28 August 2010, Peter Foster: "Pierre Cheung, the youthful general manager of BBC Worldwide in China ... sees a growing opportunity for BBC programmes as the government seeks to extend its clampdown on the increasing obsession with sex and money in Chinese society. The BBC's more innocent fare has already proved a hit with Chinese parents. The loopy frolicking of Tinky Winky and the Teletubbies and In the Night Garden's Iggle Piggle – or Yigu Bigu as he's known in China - have topped television ratings, selling more than 500,000 DVDs in China. ... 'With most parents only having one child, and with a great emphasis on education and protecting children's innocence in China, we've found that Chinese parents are increasingly prepared to spend real dollars on their children,' Mr Cheung says. In a country wracked by piracy, Worldwide's healthy sales of the genuine article are a testament to this fact. 'Parents might buy themselves bootlegged DVDs when they watch a movie, say, but often they will spend money on the real thing for their children because they want it to work properly and they want the translations to be accurate.'"
Global Times (Beijing), 29 August 2010, Chen Yang: "Piracy is another problem faced by all program providers in China. There are vendors selling pirate BBC drama and documentary DVDs in subway tunnels and along the streets, and there are also fan groups on the Internet, recording the latest programs from overseas TV channels, adding Chinese subtitles and uploading for millions of viewers for free."
BBC Worldwide press release, 10 August 2010: "South East Asia has succumbed to the romance of the rumba, the Latin beat of the cha-cha-cha and the Hollywood grace of the waltz as two new territories pick up the glittering format Dancing with the Stars (Strictly Come Dancing). Vietnam (VTV3) and Indonesia (IVM) are the latest two countries to license the world’s most successful reality TV format from BBC Worldwide."
Copyright 2006–2017 Kim Andrew Elliott.