Posted: 22 Aug 2010Broadcasting & Cable, 19 August 2010, Marisa Guthrie: "What started out as just another embed with the military for NBC's Richard Engel turned into what appeared to be an exclusive for the news division as the network had the only live video of the last combat brigade to pull out of Iraq. In fact, several news organizations including Fox News and Al Jazeera English were on the same embed with the fourth Stryker Brigade as it drove out of Iraq into Kuwait on Wednesday (Aug. 18). But NBC News was the only television news organization with satellite capability, thanks to the up-armored Bloom Mobile, affectionately named for late correspondent David Bloom who died suddenly in 2003 of a pulmonary embolism while travelling with the 3rd Infantry Division in Iraq. ... The truck cost $1 million to make; it has a special gyroscope mounted satellite that allows NBC News to broadcast from dicey locations like Iraq and more recently from the Gulf of Mexico for the BP oil spill there. In fact, the truck was in the Gulf when NBC News got word of the embed opportunity. It took two weeks to ship it from the Gulf to Iraq via Dubai... ."
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