Worldspace and the propensity to pay to listen to radio.

Posted: 18 Aug 2010

Business Express (New Delhi), 17 August 2010, Vanita Kohli-Khandekar: "Most Indians rejected pay radio. Just about 175,000 people had subscribed to pay Rs 135 a month for WorldSpace radio, more than eight years after its existence in India. (WorldSpace has since shut down.) All that talk of superior music or ad-free content did not work for most Indians. They were happy multi-tasking with the prattle of radio jockeys on the 200-odd free FM radio stations. On the other hand, Indians are perfectly happy paying Rs 150 and more for a ticket to watch a film at a multiplex or Rs 50 to watch it on a pay-per-view channel on DTH. ... The point — any market for any good or service usually finds its own level."

Copyright 2006–2018 Kim Andrew Elliott.