International news channels hope for quality of audience to compensate for quantity of audience.

Posted: 11 Aug 2010   Print   Send a link
Big Think, 10 August 2010, Philip Cayla, chairman and CEO of EuroNews: "The news channel is... themselves are niche channels in each country, you never go beyond one percent of audience rating. For an international channel, it is niche of a niche, so we never go beyond 0.1 or 0.2 percent. It's true as well for CNN International and BBC World. So it's really an elite which wants to enlarge their understanding of the outside world."