After securing deal with Big FM, BBC World Service ends partnerships with little FMs in India.

Posted: 13 Apr 2010

"FM radio broadcasters in smaller towns had to face repercussions of BBC’s content syndication tie up with Reliance Media World’s Big FM. After Big FM inked deal with BBC World Service to provide entertainment updates for 32 of its FM radio stations, the later severed ties with its partners- Gwalior based Radio Chaska and Orrisa based Radio Choklate. The key reason, cite players, is presence of Big FM in these markets. ... After playing BBC World Service content for two years, Radio Chaska plans to enter into contract with The BBC World Service Trust next month to play their content. Says Radio Chaska executive director Tarun Goyal, 'We would be airing their radio drama - Life Gulmohar Style and also Top Euro Hits comprising top international chartbusters.'" Anita Iyer,, 13 April 2010. What would Top Euro Hits have to do with the mission of BBC World Service Trust?

Copyright 2006–2019 Kim Andrew Elliott.