Posted: 12 Apr 2010"CNN has an image problem in the US. It is haemorrhaging viewers (Larry King just recorded his worst ratings quarter) and is being lampooned as the wishy-washy centrist between the right-leaning Fox News and the left-leaning MSNBC. CNN International doesn't have that problem. And that might just be because its boss, CNNI executive vice-president and managing director Tony Maddox, talks like a Fox News tyro when referring to his competition. 'It's increasingly important that we're being viewed as a distinctive, truly international service,' he tells Media. ... CNNI has largely bucked the trend of media shrinkage in the past two years, adding staff, foreign bureaus and resources, while recording double-digit profit growth for six consecutive years, last year recording its highest profit yet. CNNI's three revenue streams, pay-TV, advertising and content sales, allowed it to ride out the recession. CNNI says it is available in more than 257 million households and hotel rooms in more than 200 countries." Michael Bodey, The Australian, 12 April 2010.
Copyright 2006–2019 Kim Andrew Elliott.