CNN International is increasing staff, bureaus, and profits.

Posted: 12 Apr 2010   Print   Send a link
"CNN has an image problem in the US. It is haemorrhaging viewers (Larry King just recorded his worst ratings quarter) and is being lampooned as the wishy-washy centrist between the right-leaning Fox News and the left-leaning MSNBC. CNN International doesn't have that problem. And that might just be because its boss, CNNI executive vice-president and managing director Tony Maddox, talks like a Fox News tyro when referring to his competition. 'It's increasingly important that we're being viewed as a distinctive, truly international service,' he tells Media. ... CNNI has largely bucked the trend of media shrinkage in the past two years, adding staff, foreign bureaus and resources, while recording double-digit profit growth for six consecutive years, last year recording its highest profit yet. CNNI's three revenue streams, pay-TV, advertising and content sales, allowed it to ride out the recession. CNNI says it is available in more than 257 million households and hotel rooms in more than 200 countries." Michael Bodey, The Australian, 12 April 2010.
     E-mail to staff from CNN Worldwide president Jim Walton: "CNN/U.S. and each of the CNN networks and businesses will remain essential in moments that matter. We will stay true to our strategy, values and journalistic integrity. We will not be partisan or beholden to any political or ideological agenda. We will do and be just fine." CNN event, announcements for advertisers in New York on 13 April. Chris Ariens, Media Bistro, 12 April 2010. See previous post about CNN.