Posted: 06 Apr 2010 Print Send a link
"CNN has launched the free 'My South Africa Essentials' iPhone app, created by CNN International Advertising Sales exclusively for South Africa Tourism. The app marks a milestone for CNN business as the first app CNN has created for an advertising client - it's also a decisive step by South African Tourism into the interactive mobile app space. The launch of 'My South Africa Essentials' is the next phase of the award-winning 'My South Africa' brand campaign, which CNN launched two years ago to raise the profile of South Africa to business and leisure travellers in the lead up to 2010 FIFA World Cup. ... The CNN iPhone app is created by CNN International Ad Sales in conjunction with Turner Commercial Productions and Creative Spark Interactive, South Africa." Press release via Media Update, 6 April 2010.