From www.kimandrewelliott.com

BBC.com hires new ANZ ad sales director as part of new national but (here is where I get confused) pan-regional focus.

Posted: 03 Apr 2010

"BBC.com has appointed Scott Hamilton as its Advertising Sales Director, ANZ. Focusing on the exploitation of the BBC.com brand offering in Australia and NZ, Scott will lead BBC.com's Sydney-based advertising sales team from BBC Worldwide's new headquarters in Macquarie Park, NSW. ... The appointment reflects a shift to a national focus for BBC.com. Current Regional Advertising Sales Director John Williams will move to a pan-regional focus over the next 6 months. He will work primarily to build the Asian sales business on behalf of both BBC.com and the BBC's 24 hour news channel BBC World News. ... BBC.com is the number one international online news provider across Australia and NZ with nearly 2.5 million ANZ unique users. It offers advertising opportunities across three platforms: online, mobile and VOD. Globally, the site reaches more than 50 million unique users and attracts more than 600 different advertising partners." BBC Worldwide press release, 29 March 2010. In one sentence, "shift to a national focus." In the next, "move to a pan-regional focus." Must be some sort of advanced marketing strategy.

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