New book about public diplomacy omits discussion of international broadcasting. Good.

Posted: 03 Apr 2010   Print   Send a link
Kathy R. Fitzpatrick, The Future of Public Diplomacy: An Uncertain Fate "is a rather comprehensive review of most of the literature directly or indirectly related to public diplomacy. The author covers all the major ideas that have been presented in print on public diplomacy since 9/11, and some older ones... [I]t is surprising that the author presents such a complete survey in so many respects, but without explanation omits international broadcasting (p.9), which is an important part of public diplomacy. It is true than since the Broadcasting Board of Governors took it over completely in 1999 they have managed it without paying attention to other PD tools, so the coordination that existed under USIA, minimal as it was, got lost completely. Nevertheless it is an important function that should be included in any survey. Reviewed by William A. Rugh,, 29 March 2010.
     Congratulations to Professor Fitzpatrick for omitting international broadcasting from a survey of public diplomacy. And to the BBG for resisting "coordination," because news that is sufficiently credible to attract an audience cannot be coordinated with diplomatic objectives. The choice of language services can be subject to consultation with the administration, but not the content itself.
     I think the fate of public diplomacy is certain: most countries will always engage in some form of it. Less certain is my ability to afford the literature on public diplomacy. This book costs $132.
See also the book listing at the Brill publishing website.