Posted: 20 Feb 2010 Print Send a link
"Janala - it means Window - is a service run by the BBC World Service Trust and funded by the UK's Department for International Development which launched in Bangladesh last November. At the Mobile World Congress this morning its creators are revealing that it has already served up one million English lessons over mobile phones. ... Now, as with any mobile service, plenty of people will try this once and not return but the figures show that English-by-phone is proving more compelling than just about anything else. 39% of callers return to the service, compared to an average 5% return rate for other mobile information products in Bangladesh, and the content for beginners gets a 69% repeat rate. ... Price is of course key here, and local mobile operators have co-operated in keeping it very low - at 1 Taka (1p) a minute it's about half the price of a normal call or text message. Janala appears to have tapped into a huge unmet need to learn English as a means of getting access to the global economy." Rory Cellan-Jones, dot.Rory blog, BBC News, 17 February 2010. See also PDA blog, The Guardian, 17 February 2010. And BBC News, 17 February 2010.