It's good to switch gears: Richard Sambrook, was director of BBC world services, joins PR firm Edelman.

Posted: 16 Feb 2010   Print   Send a link
"The former BBC director of global news, Richard Sambrook, is to join PR company Edelman. Sambrook will take up the role of global vice-chairman and chief content officer in May, having spent 30 years at the BBC. ... His job will include helping clients produce video content and leading the company's global crisis and issues department... ." The Guardian, 15 February 2010.
     "Global CEO and President Richard Edelman said: ... 'Through his work establishing several BBC News channels (BBC News 24, BBC World News, BBC Arabic, BBC Persian) and his own long-term and personal commitment to social media, he understands very well how the audience is now – to use his own words – "on the pitch", how content and news must be shaped by the needs of the consumer, and the new opportunities provided by social technologies.'" Edelman press release, 15 February 2010.
     "Some people will be surprised that a journalist who has stuck his neck out on many occasions for the independence of news media has joined a PR company. It misses the point. Edelman are redefining corporate communications and growing fast. As digital media explodes traditional channels, they are exploiting the new opportunities that are opening up. It's a stake in the future - I'm looking forward to it." Richard Sambrook in his SacredFacts blog, 15 February 2010.