Posted: 14 Feb 2010"Discovery World is being launched in 61 African countries, including South Africa, on 1 March 2010, significantly expanding its African audience and making it one of the leading factual TV brands in the region. This addition to its portfolio, on channel 250, gives viewers with a keen interest in the world in which they live greater access to detailed and factual-rich content through immersive documentaries and series. ... The portfolio of brands now includes Discovery Channel (general entertainment), Discovery World (leading factual zone) Discovery HD Showcase (tech savvy viewers) and Animal Planet (female audiences)." Bizcommunity.com, 12 February 2010.
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