Arab media growing but seek more local content.

Posted: 10 Feb 2010   Print   Send a link
"Major media players, including Pan-Arab Al Arabiya and Al Jazeera voiced their concerns regarding the need for a serious effort to develop local content. ... MBC Group has seen a substantial growth in Arabic dubbed Turkish, Indian and Latin drama." Emirates Business 24-7, 10 February 2010.
     "The media in the UAE and across all Arab countries is expected to grow over the next five years, but there is a need to better balance international and local content, according to the Arab Media Outlook 2010. ... The Internet will grow at an impressive Compound Annual Growth Rate (CAGR) of nearly 50 per cent over the same period to constitute over four per cent of the total advertising market by 2013." Lily B. Libo-on, Khaleej Times, 10 February 2010.
     "The media sector in the Arab region is expected to fare much better than the rest of the world in the coming years as the global economy tries to recover from the financial crisis, the authors of the Arab Media Outlook revealed yesterday." Gulf News (Dubai), 10 February 2010.
     "The latest report also includes in-depth market research carried out in four key Arab markets: Egypt, Lebanon, Saudi Arabia and the UAE. The research found that the internet is playing an increasingly prominent role in the media consumption habits of people interviewed in these four markets. Remarkably, people in the Arab world are spending about three hours per day on the internet on average, which is already on par with the amount of time spent on TV. Social networking, in particular, was cited among the favourite activities online and one of the top methods of communication. On average, 70% of the people in the four markets researched use social networks in some capacity and about 15% use social networking sites at least once a day." Al Bawaba, 9 February 2010.