GlobeCast starts CAD division, with Russia Today (RT) as one of the first clients.

Posted: 10 Feb 2010

"GlobeCast, a major content management and delivery partner for broadcasters, has created a new division in Asia to oversee the content acquisition and distribution (CAD) business. GlobeCast’s CAD team is actively securing carriage deals for TV channels and content providers with DTH, Cable and IPTV platform operators worldwide. ... Within Asia, one of the company’s key CAD projects executed was for Russia Today, with the channel outsourcing a bulk of its Asian distribution activity to GlobeCast. In less than a year, GlobeCast secured regulatory clearances on behalf of the channel and launched the broadcaster to 16 key digital platforms in India, Singapore, Hong Kong, Korea, Indonesia and Philippines. This ensured the channel’s reach to more than 25 million homes in the region. The channel can be viewed by subscribers of Singtel, Starhub, Hong Kong Cable, SK Broadband, Destiny Cable, Indovision, and [various Indian DTH services]. The project also involved securing carriage for RT in more than 30,000 rooms in 200+ four & 5 starhotels in India. GlobeCast is also responsible for signal monitoring as well as the Electronic Programme Guide (EPG) and marketing activities for Russia Today." Globecast Press Release, 10 February 2010.

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