From www.kimandrewelliott.com

ABU interested in shortwave monitoring and ways to increase the shortwave audience.

Posted: 06 Feb 2010

"The Asia-Pacific Broadcasting Union (ABU) shortwave broadcasters' meeting in Kuala Lumpur on 2 February, has renewed its support for the creation of a monitoring network to assess the reach and quality of their broadcasts. ... Participants in the meeting also said that the proposed network for ABU members could be extended to other shortwave broadcasters if required. Ways to achieve an increase in the audience for shortwave radio was one of the several issues addressed. It was noted by the members that other, modern delivery media were overtaking shortwave with new, high quality programming. Participants also said that there was a need to concentrate not only on technical issues but also on good quality content." Radioandmusic.com, 4 February 2010. Many shortwave broadcasters already use the services of the International Broadcasting Bureau's monitoring network.

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