"Apps a nail in coffin of broadcast mobile TV."

Posted: 11 Jul 2009   Print   Send a link
"BBC World and Al Jazeera English have recently launched apps for consumers to watch real-time news on their iPhones, through a London-based company, Livestation. ... It's an important distinction, says Andrew Bud, Chairman of the Mobile Entertainment Forum (MEF), a London-based trade association for the mobile media industry. He talks about mobile TV -- which is broadcast -- as opposed to mobile video, which you load onto your device. 'Mobile TV is all about real-time, linear transmission ... where the timing of the programing was set by the broadcaster and the consumer would dip in and dip out,' he said. 'Mobile video is much more about video-on-demand. It gives the consumer much more freedom. It's also a little less stressful on the mobile networks.'" Andrea Casalini, Chief Executive of Italian firm Buongiorno: "'There can be big business in new formats -- in making shorter programs, shot for cellphone screens, and also in using interactivity.'" Tarmo Virki, Reuters, 9 July 2009. Don't the BBC World and AJE Livestation apps involve "dip in and dip out"? And each offering one channel only? Anyway, this is recommended reading, especially for brains more contemporary than mine. My mobile device is so old it has a rotary dial. Actually, I remember visiting my aunt in Nappanee, whose phone didn't even have a rotary dial. You would pick up the handset and tell the nice lady (it was always a lady) whom you wanted to call. Now that was interactivity.
     "Broadcasters haven't settled on a business model for their own mobile digital TV offering, but they think it would be more similar to the traditional TV market, where users would get a set number of free channels, and the service would be ad-supported." Tricia Duryee, mocoNews.net, via Washington Post, 9 July 2009.