BBC Worldwide America moves ad sales in-house.

Posted: 28 Nov 2007   Print   Send a link
"Currently handled by Discovery, ad sales for BBC America and its VOD channels, will come in-house from April 1, part of BBC Worldwide America's long-term strategy to drive revenues as it increases its portfolio of channels in the region. ... 'With 33% of BBC.com's international traffic coming from North America and BBC America in almost 60 million homes, we offer extremely attractive platforms for advertisers to reach our significant upscale audience.'" Multichannel News, 27 November 2007.