Posted: 27 Nov 2007 Print Send a link
Casey Harwood, senior vice president of digital media at Turner Broadcasting Europe, says "there is demand for the company's brands and programming - but not always for a solution offering a 12-hour TV channel. ... He likens the digital revenue stream strategy to creating '1,000 buckets catching raindrops of revenue'. CNN International creates 160 hours of content per week, content that Harwood's people have been scouring and categorising to look for trends that can be monetised. What has emerged is 14 'content bundles' - such as big interviews with entrepreneurs and gurus - that could be parcelled out as packages in a digital world." The Guardian digital content blog, 27 November 2007.