The negative impact of impact.

Posted: 03 Feb 2016   Print   Send a link

USC Center on Public Diplomacy Blog, 1 Feb 2016, Kim Andrew Elliott: “News in international broadcasting provides audiences with the information they need to make up their own minds about current events. Citizens trying to build and maintain democracies need this antidote to the misinformation and disinformation they receive from dictators and terrorists. This is the ‘impact’ of international broadcasting. It is subtle and occurs over the long term. … If, however, news is written or produced to create a certain impact, it isn’t really news. It is advocacy, or propaganda. The audience for international broadcasting will perceive it for what it is. They will tune — or point their browsers — elsewhere.”