Posted: 15 Nov 2015
TheMarketingSite.com, 12 Nov 2015: “The latest results from ComScore show that the BBC has overtaken CNN in ComScore’s digital rankings, reaching a global desktop audience of 75.6m unique visitors each month, compared to 72.1m for CNN. BBC visitors are also more engaged, spending over three minutes per visit and generating close to 1.8 billion page views. The latest results have seen the BBC’s sites achieve their highest-ranking position in ComScore’s News and Information category, above competitors including CNN, Mail Online, NYT and The Guardian. Jim Egan, CEO of BBC Global News Ltd, said, ‘In an increasingly noisy news landscape the BBC chooses to offer facts, context and completely impartial analysis people can trust. This has always been our commitment and we are delighted that audiences around the world value what we do.’ The BBC puts its popularity down to a programme of product investment, digital innovation and its continued investment in balanced reporting from an unrivalled network of international correspondents. BBC news is available on digital platforms in 30 different languages around the world.” KIM: While comScore has its shortcomings, not least of which is that its brand name begins with a lower case letter, this is an important global measure. “Desktop audience” is specified because, in most countries, comScore is limited in its measurement of Internet use via mobile devices. So far there is no information about this at the BBC Media Centre, but I’ll update this item as necessary.
Copyright 2006–2018 Kim Andrew Elliott.