Al Jazeera America "in this for the long haul"

Posted: 03 Nov 2015   Print   Send a link

Variety, 2 Nov 2015, Brian Steinberg: “The new chief of Al Jazeera America says the early-stage cable-news network is moving forward after a rocky launch that left the staff demoralized and prompted speculation that the Qatar-backed outlet might abandon its efforts to plant a flag in the United States. … The network’s average prime-time viewership had been hovering between 20,000 and 30,000 viewers as recently as the Spring, according to Nielsen data. … In late evenings, ‘we are doing live national and international news and nobody else is doing it,’ said Kate O”Brian, president of the network. ‘There is a lot of stuff that breaks from around the world. We are always on it.’ … The network’s parent has a ‘long term commitment” to keep it operating, said Anstey, who cautioned that counting out Al Jazeera America might be an error. When he was working at Al Jazeera English in its early days, he heard talk that the network would never fare well, he said. These days, Al Jazeera English has footholds in countries around the world. Al Jazeera America is ‘a young channel is a very mature market,’ he said, but ‘we a.’”