From www.kimandrewelliott.com

Prototype BBC World Service app brings a minute of news to "mobile-first" Africans

Posted: 03 Nov 2015

BBC press release, 3 Nov 2015: “In a unique collaboration – the first of its kind for the BBC outside the UK – a prototype media player, designed and built by digital innovators from Africa, is now live online. BBC Minute CatchUP can sit within any online page and will let users hear and share the latest edition of BBC Minute. … Teams of African tech experts were invited to think of new ways to reach young Africans through social and digital media and this selected idea can now be tried and rated by the potential audience themselves here. Dmitry Shishkin, Digital Development Editor for the World Service, says: ‘African audiences have become “mobile-first” before the term has become mainstream for western media, and World Service has a very impressive record of growing mobile and social segments of our digital reach.’”

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