New York Times looks to "international audiences" to increase revenue

Posted: 29 Oct 2015   Print   Send a link

New York Times, 7 October 2015: “The New York Times Company released a strategy memo to its staff on Wednesday outlining an ambitious plan to double digital revenue to $800 million in 2020 from $400 million in 2014 … Twelve percent of Times readers, the memo said, deliver 90 percent of its digital revenue. ‘To double our digital revenue, we need to more than double the number of these most loyal readers,’ it said. ‘We will need to develop them increasingly from younger demographics and international audiences.’”
Business Insider, 13 October 2015: “London will act as The Times’ launchpad not just for UK and European branded content campaigns, but the rest of the world too. … Asia will be a focus.”