"BBC Russian Wants to Expand, But It's Not So Easy"

Posted: 18 Sep 2015   Print   Send a link

USC CPD Blog, 18 September 2015, Kim Andrew Elliott: “The feasibility of BBC satellite TV for Russia is problematic. Very few Russians have rotatable satellite dishes, surfing the Clarke Belt in search of outside news. About 25% of Russian homes have fixed Ku-band satellite dishes to receive proprietary domestic direct-to-home services such as TricolorTV and NTV+. Western Russian-language news channels are not included in these channel packages and are unlikely to be invited aboard. Content from Western Russian-language broadcasters, including Voice of America and Radio Liberty, is also legally not welcome on Russian domestic terrestrial television and radio stations. With satellite and terrestrial television not presently an option, the BBC must maintain its dependence on the Internet to reach Russian audiences.”