TV channel "to promote the image of Italy and Italian products" launches in China.

Posted: 16 Sep 2013   Print   Send a link
Telecompaper, 10 Sept 2013: "The first TV channel in China entirely dedicated to Italy is launching on 10 September. Giglio TV is the result of a partnership between Italy's Giglio Group and Chinese broadcaster CIBN Oriental Network, owned by China Radio International. The aim of the new channel is to promote the image of Italy and Italian products to Chinese consumers. It will be available on a variety of distribution platforms: satellite, cable, IPTV, web, mobile and tablet, via an integrated platform that currently reaches over 150 million users."

The Local (Rome), 12 Sept 2013: "The initiative was launched at the Italian embassy in Beijing and aims to 'promote Italy and its culture in the country', the foreign ministry said in a statement. ... Ambassador Alberto Bradanini said the move had 'strategic and cultural' value. The programming available to Chinese viewers will include everything from fashion to food, cinema and documentaries, Bradanini said."