What CNBC is doing to win in the international broadcasting scrum.

Posted: 16 Sep 2013   Print   Send a link
Enfield Independent, 5 Sept 2013: "Saracens have announced an agreement with global business news outlet CNBC, who will become an Official Broadcast Partner for the club. The global partnership strengthens Saracens' links with the City of London and will help increase awareness of the Saracens brand, and the values of rugby, to CNBC’s international business audience. The renowned CNBC brand will appear on Saracens playing jerseys, with the network also benefiting from player appearances, access to tickets, hospitality and branding at Allianz Park for two seasons. ... The agreement allows Saracens to engage with CNBC’s unmatched affluent and influential business audience around the world, via its regional television networks in Europe, the United States and Asia Pacific."