Kim's Recent Essays...
US International Broadcasting: Success Requires Independence and Consolidation.
In International Broadcasting, Even the Static Must be Credible.
America Calling China: A Strategy for International Broadcasting.
This blog entry is tongue-in-cheek, but the writer's characterizations of VOA seem intentional. Does The Guardian or anyone else refer to BBC World Service as "the official external broadcast network of the UK government" or as a "propaganda tool"?
Consider that the deputy editorial page editor of the Washington Post, in a recent op-ed, stated that VOA "exists to promote U.S. culture and values to the world." Or that a former acting VOA associate director and co-founder of a supposed advocacy group for US international broadcasting wrote this this about VOA: "The Voice of America is seen as being most effective when foreign audiences regarded it as authoritatively reflecting the American perspective on world affairs, reporting on U.S. official policies and independent views, and presenting and explaining what’s best or most interesting in American culture."
"What's best"? No wonder VOA has an identity problem from which it may never ascend. This is why I favor not only the consolidation of USIB, but also a complete rebranding.