BBC World News press release, 25 Jan 2013
: "The BBC has reinforced its position as the most popular news brand among Asia’s high net worth consumers. The latest Ipsos PAX survey says that BBC World News and bbc.com, the BBC’s commercially funded international news and information services, had a larger reach than any of their competitors for their combined television, online and mobile services. The Ipsos PAX survey (Q4 2011-Q3 2012) found that BBC World News and bbc.com rank as the #1 news brands in cross-platform reach among Asia’s high net-worth individuals (HNWIs). In reaching the #1 spot among this audience group, the BBC overtook CNN by posting the strongest increase in unduplicated reach across TV and digital. In addition, bbc.com ranks as the leading digital news brand among top income earners, corporate executives and luxury product consumers in Asia, according to PAX. This position is confirmed by comScore’s Media Metrix which also reports BBC.com as the #1 international news website in 2012 in APAC. Significantly, when compared to the last PAX survey published in October 2012, the BBC registered the fastest growth in reaching Asian top managers who consume media content on mobile devices, such as tablets and smartphones."