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Crossings TV, channel for Asian Americans, expands to Chicago, Seattle and San Francisco.
Posted: 03 Feb 2013 Print Send a link
Sacramento Business Journal, 24 Jan 2013, Kelly Johnson: "A Sacramento Asian-language television station has landed a deal to expand distribution of its programming into three additional Comcast Corp. markets. Crossings TV will expand in April into Chicago, Seattle and San Francisco through Comcast Xfinity, said Frank Washington, the TV station’s CEO. ... By expanding to those new markets, Crossings TV adds three to four million viewers to its existing 1.25 million, Washington told the Business Journal. He projects the company will triple its revenue this year. Crossings TV, which went on the air in 2005, finished 2012 with its first very small cash-flow profit. ... Crossings TV and Comcast didn't disclose terms of the deal, which was signed in December. ... Content for Crossings TV comes from three sources, [Washington] said. The company produces its own news and entertainment programming, including covering local events such as the Chinese New Year parade and the Yuba City Marysville Sikh Festival. It pays for movies and other high-level entertainment. In addition, other programmers pay to get their content on Crossings TV." See also crossingstv.com. Crossings TV has content in Chinese, Vietnamese, Tagalog, Hmong, Russian and, for South Asian communities, English.