RT (Russia Today) and its sledgehammer approach to international broadcasting.

Posted: 01 Jan 2013   Print   Send a link
GlobalPost, 20 Dec 2012, Jennifer Rankin: "Like other government-funded international channels such as Al-Jazeera English and China's CCTV, however, Russia Today has expanded far beyond its modest beginnings. It adopted its more anonymous name and opened its Washington studios in 2010 to run a dedicated American service, and soon added broadcasts in Spanish and Arabic. RT America airs a mix of news and talk shows during prime time, with roughly four-fifths of its content devoted to American domestic affairs. On a program called 'Breaking the Set,' host Abby Martin delivers scalding reviews of US 'corporate media.' The opening credits show her dressed in high heels and a cocktail dress swinging a sledgehammer into a TV set playing CNN. ... RT's 32-year-old editor-in-chief Margarita Simonyan defends such hyperbole as part of her channel’s drive to be 'the alternative to the mainstream media.' Speaking in an interview in her central Moscow office, she says RT sees its mission as presenting news and opinions others don’t. 'Ninety percent of our viewers say, "I’ve never seen this story,"' she says. '"Why do I have to tune into Russian television for stories about my own country I wouldn’t see otherwise?"' ... RT's American audience, like that of other foreign cable stations, is too small to be measured, according to a press official at Nielsen, the company that measures TV ratings in the United States."

Indiantelevision.com, 19 Dec 2012: "Russia Today (RT), the global international news network, has switched all of its English-language news broadcasting to High Definition (HD) format, effective 16 December. The switch to HD was enabled by RT's move of its studios and headquarters offices to a brand new facility in Moscow, the news broadcaster said in a statement."

Voice of Russia, 14 Dec 2012, citing RIA: "Russia’s television channel Russia Today has opened a round the clock broadcasting service in Georgia. RT will partner up with Silknet, one of the leading cable TV operators in Georgia."