Kim's Recent Essays...
US International Broadcasting: Success Requires Independence and Consolidation.
In International Broadcasting, Even the Static Must be Credible.
America Calling China: A Strategy for International Broadcasting.
So now the scarce resources and talent available for getting news out of North Korea and back into North Korea will be divided among three stations rather than two. And people think North Korea is strange.
If the "US officials" really want to help "open up" North Korea, they should call for the consolidation of VOA and RFA. Yes, on paper, the two US stations have separate "missions." In truth -- if the truth is of any importance in the discussion of US international broadcasting -- North Koreans want to hear about what is happening in North Korea, so both VOA and RFA broadcast news about North Korea. The result is duplication, a significant form of waste in federal spending.
And because US international broadcasting insists on straddling the fence, by attempting to be both a news organization and one that "presents US policies" (see previous post), it's no wonder that "US officials" want the "BBC’s reputation for impartiality" to come to the rescue.
This story illustrates why the Broadcasting Board of Governors must reform the present ridiculous structure of US international broadcasting. Instead, the BBG perpetuates its "many brands" strategy. Such a strategy serves only to maximize job opportunities for senior-level bureaucrats. It will take more than a boondoggle with an ambiguous "mission" to "open up" North Korea.