From www.kimandrewelliott.com

Deutsche Welle developments include "new era" in Indonesia, digital archive in Persian and Russian, IVR in Africa.

Posted: 16 Aug 2012

Deutsche Welle press release, 24 July 2012: "Starting off as a radio service, Deutsche Welle's offerings for Indonesia have entered a new era, with TV and online programming taking the spotlight. The reworked DW Internet site in Indonesian builds on the growing popularity of online media in the world's fourth most populous country. It focuses on scientific, environmental, cultural and educational topics, supported by its presence on social media sites Facebook and Twitter. Meanwhile, DW's first-ever television magazine in Indonesian, Inovator, reaches local viewers via Indonesia's national broadcaster TVRI - available in nearly all parts of the country - and the privately owned Bali TV. Screened weekly, its 26-minute episodes highlight the latest developments in the fields of science and technology as well as environmental issues, with special attention given to health-related topics."

Deutsche Welle press release, 8 Aug 2012: "Persian and Russian joined the list of languages available in Deutsche Welle’s Media Center in July 2012. The Media Center - a digital archive that has been seamlessly integrated into the DW news website - offers a huge collection of audio and video material. It is a modern, user-friendly way to access and search information on a wide range of topics from current affairs, business, science, education, entertainment to lifestyle, music and German language courses. DW launched the Media Center in November 2010. Besides Persian and Russian, it already includes German, English, Arabic and Spanish. Deutsche Welle plans to add still more languages, such as Chinese, Ukrainian, Turkish, Portuguese for Brazil, Bosnian, Hindi, Serbian and Indonesian. Online users can access audios, as well as individual programs as videos on demand. There are also picture galleries, podcasts and live streams from DW’s six television channels."

Deutsche Welle press release, 10 Aug 2012: "An important source of edutainment for young people in Sub-Saharan Africa, DW's Learning by Ear radio series is being made more accessible in the region. Utilizing interactive voice response (IVR) technology, it can now be listened to via mobile phones with no need to download the content. The new service allows the user to call a local number and hear specific episodes of the show on demand, as well as choose to have the content delivered to them via SMS or email. While its rate of Internet usage is still low, Africa has emerged as one the fastest-growing mobile phone markets in the world in the last decade. DW’s new service caters to this media consumption trend, and in addition allows access via landline connections."

Copyright 2006–2018 Kim Andrew Elliott.