Posted: 30 Mar 2012 Print Send a link
Federal Computer Week, 28 Mar 2012: "While many federal agencies are actively tweeting messages on Twitter, measuring the agency’s true engagement on the social network is a complex task involving more than just counting tweets and followers, according to a new study. OhMyGov Inc. analytics identified the U.S. Army as being most engaged on Twitter based on how often its tweets were retweeted, proportionately, while the National Institute of Mental Health, NASA, U.S. Navy, Radio and TV Marti, USDA and a handful of other agencies also scored high. ... The most retweeted per follower was Radio and TV Marti, a Spanish-language division of the Broadcasting Board of Governors that transmits radio broadcasts to Cuba. Its Twitter feed has only about 2,700 followers, but on average one out of every 15 followers will retweet the station’s tweets. That was the most highly-engaged audience by that metric, OhMyGov said."