China's CCTV, in international expansion mode, will find that ¥45 billion can't buy credibility.

Posted: 29 Oct 2011   Print   Send a link
AFP, 28 Oct 2011: "China's state broadcaster CCTV plans to expand its global operations next year, state media said Thursday, as Beijing seeks to boost the country's influence overseas. China Central Television (CCTV) will increase the number of foreign correspondent positions to 80 in 2012 from the 66 it expects to have at the end of this year, the official Xinhua news agency said. It also plans to set up two studios in North America and Africa, each employing more than 200 people, the report said, without specifying where. ... The government has earmarked 45 billion yuan ($7.1 billion) to fund the expansion of state-owned media groups including Xinhua, CCTV and CRI radio, according to previous media reports. Communist Party chiefs agreed on a list of 'cultural development guidelines' at a secretive annual meeting in Beijing earlier this month, partly aimed at making Chinese media more competitive in foreign markets. In recent years, CCTV has launched channels in Russian, Arabic, Spanish and French in addition to its overseas Chinese-language and English service." -- The money is useful, but it is just one of the ingredients for success in international media. Even more important is credibility, which is priceless.

Xinhua, 28 Oct 2011: "Three China Central Television (CCTV) channels -- CCTV-4 (Chinese), CCTV-News (English) and CCTV-9 (Documentary) started launching in Myanmar Thursday in cooperation with Myanmar's semi-government MRTV-4 and Sky Net. MRTV-4 is operated by the state-run Myanmar Radio and Television (MRTV) with the cooperation of the private Forever media Group, while the Sky Net is run by the MRTV with the private Shwe Than Lwin company. ... The three CCTV channels' programs will be rebroadcast by MRTV-4 and Forever Media Group in Myanmar via Sky Net DTH Platform and Forever Group Digital Terrestrial Television System under a cooperative protocol reached among them." See also Ministry of Foreign Affairs of the PRC, 27 Oct 2011.

Reuters, 27 Oct 2011, Ben Blanchard: "The much-delayed but striking steel, concrete and glass headquarters for Chinese state television is expected finally to fully open in the new year, said Dutch architect Rem Koolhaas, whose firm designed the building, on Thursday. The skyscraper, described by its chief architect Ole Scheeren as a 'loop folded in space', is two towers sloped together and joined by a gravity-defying canopy equivalent to 80 storeys in height."

The Hollywood Reporter, 28 Oct 2011: "The Motion Picture Association of America will host screenings of eight U.S.-China co-productions, in cooperation with the China Film Co-Production Corp. and supported by China's State Administration of Radio, Film and Television's (SARFT) Film Bureau. The screenings will take place at venues in the Washington, DC area, including the MPAA screening room, from Nov. 1-10. The films set to be shown are the John Cusack and Gong Li-starrer Shanghai, Love in Space, Red Cliff Parts 1 & 2, Waiting in Beijing and Snow Flower and the Secret Fan, which will be attended by its producer, Wendi Murdoch."