Kim's Recent Essays...
US International Broadcasting: Success Requires Independence and Consolidation.
In International Broadcasting, Even the Static Must be Credible.
America Calling China: A Strategy for International Broadcasting.
Let's review the Broadcasting Board of Governors' mission for US international broadcasting: "To promote freedom and democracy and to enhance understanding through multimedia communication of accurate, objective, and balanced news, information, and other programming about America and the world to audiences overseas." This means providing the accurate information people need to develop and participate in democracy. It does not mean juxtaposing news and promotion. The latter would subtract from the credibility of the former.
Most audiences for international broadcasting seek out international broadcasts when their state-controlled media are as bad as VOA would be if it were reformed according to the vision of Helle Dale. Those state-controlled media mix news and promotion all the time.