"A new generation of managers" at Radio/TV Martí.

Posted: 27 Apr 2011   Print   Send a link
AP, 23 Apr 2011, Laura Wides-Muñoz: "A new generation of managers is taking the reins at the U.S. government's radio and TV broadcasts into Cuba, promising to overhaul the stations' programming in an effort to make them more relevant and reach a younger audience. The overhaul coincides with broader policy changes, as President Barack Obama has shifted from the Bush-era tactic of advocating the overthrow of Fidel Castro's communist government to encourage more cultural and economic exchanges. Carlos Garcia-Perez, a 43-year-old Cuban-American attorney, took over the Office of Cuba Broadcasting in October. Unlike the Marti founders and most directors since, he is from Puerto Rico, not the anti-Castro exile enclave of Miami. ... The changes at the Martis are part of a broader push among U.S. foreign broadcasts to remain relevant and do more with less. ... Toward that end, the Martis and VOA are working more closely to pool resources, boosting the Martis' credibility." -- The changes at Radio/TV Martí might "coincide" with an administration policy shift, but if they are caused by that shift, and if programming is geared to support administration policy, Radio/TV Martí will continue to have credibility problems.

Fox News Latino, 25 Apr 2011, its lead to the AP story: "The U.S. government is planning to overhaul its radio and TV broadcasts to Cuba in hopes of attracting a younger audience and offering programming that is less critical of the Communist regime."