Posted: 30 Mar 2011 Print Send a link
So the social media seem to be replacing a traditional website for US public diplomacy. Anyone can establish a Facebook to Twitter account. On the other hand, it takes considerable skill to design and maintain a professional-looking website. I think every country should have a public diplomacy gateway to the world. A good example is www.finland.fi. Separately and complementarily, each country should have a news website -- independent, objective, balanced, and all those good journalistic principles -- available in more than one language. An example would be Belgium's flandersnews.be.
State Department Media Note, 30 Mar 2011: "Bureau of International Information Programs (IIP) Coordinator Dawn L. McCall announced the expansion of the Bureau’s web presence to more than 20 social media assets in seven languages garnering a following of 1.7 million. The Bureau has also initiated a web-based mobile platform for special events to appeal to small-screen users. IIP, which operates four of the Department’s top-five Facebook sites, uses its social media presence to engage youth audiences on topics of interest. ... Due to the change in strategy, as of March 31, the Bureau will no longer support its website, America.gov. Content the Bureau produces will continue to feed the 450 Embassy websites around the world."