CNN press release, 7 Mar 2011
: "CNN is marshalling its global resources for a major initiative that takes on human trafficking with the launch of ‘The CNN Freedom Project: Ending Modern-Day Slavery’, it was announced today by Tony Maddox, executive vice president and managing director of CNN International. Throughout 2011, CNN’s reporting will expose the horrors of modern-day slavery, highlight the growing efforts to stop the trade and exploitation of human beings and amplify the voices of the victims. 'It’s our journalism-based assertion
that this is the greatest uncovered breaking news story of today, and CNN plans to rip the lid off,' said Maddox. 'The inhumanity of those who trade humans is truly shocking and should be stopped. Our coverage will spotlight not just those responsible, but the many courageous groups and individuals on the frontlines doing genuinely admirable work.' ... Increasing the scope and reach of this work, ‘The CNN Freedom Project’ will air across CNNI and CNN.com in a powerful and distinct online collaboration which will embrace viewer involvement and first-hand accounts. ‘The CNN Freedom Project’ site on CNN.com will educate, motivate and unravel the complicated tangle of criminal enterprises trading in human life. ... CNN en Español is marking the launch of ‘The CNN Freedom Project’ today with special reports and packages to air across its programming lineup."
There is probably no more commendable cause than the campaign against modern-day slavery. But should a news organization use terms such as "should be stopped," "genuinely admirable," "motivate," and the like? If the reporting on this issue is adequate, these conclusions should be self-evident. BBC Global News has a better way of dealing with commendable causes though its BBC World Service Trust. The good works are done in venues separate from BBC World Service, which sticks to its news function.