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US International Broadcasting: Success Requires Independence and Consolidation.
In International Broadcasting, Even the Static Must be Credible.
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Posted: 11 Jan 2013 Print Send a link
BBC World News press release, 8 Kan 2013: "[T]he BBC’s international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London. The channel will feature a refreshed line-up of programmes and presenters, and will be investing heavily in additional newsgathering capacity around the world. From 12:00 GMT on Monday 14 January the channel will be broadcast from new state of the art High Definition studios in the BBC’s new London headquarters, the redeveloped Broadcasting House. BBC World News is the first English language channel to go live from the new building. BBC World News journalists will be at the heart of ‘the world’s newsroom’ where the BBC's UK and international journalism teams have come together to provide output across digital, radio and television and 27 different languages, reaching an audience of 239 million people around the world each week. Eventually, 6,000 people - more than a quarter of all BBC staff - will be based in Broadcasting House, one of the world’s largest broadcast complexes. ... Jim Egan, COO of BBC Global News Ltd, said: “This re-launch marks the biggest change for BBC World News in at least a decade and is part of a sustained commitment by the BBC to build on our long history of delivering high quality international news by enhancing our TV and digital offers to viewers, advertisers and distribution partners. We aspire to be recognised as the world’s best international news provider and will be making a series of investments this year to support that ambition.”
BBC World Radio and TV web page, 10 Jan 2013: "On screen, BBC World News will look sharper and more dynamic than ever before, with high definition and virtual reality studios and innovative multi-platform content helping to bring the news to life like never before. The BBC employs more journalists than any other international broadcaster and produces news in 28 languages. The World's Newsroom is a melting pot for the best journalism in the world, using five custom-built studios with new sets and fresh creative graphics and cutting-edge cameras with virtual reality and 3D capabilities to create news that's immersive, dynamic, and more engaging than ever." With video.
The BBC aspires to be "the world’s best international news provider," while the US Broadcasting Board of Governors aims to be "the world’s leading international news agency by 2016" (see previous post). Let the competition begin. But USIB will not begin to compete with the BBC until the War of the Entities is concluded, USIB is consolidated, partnerships are forged with US domestic broadcasting, and the BBG commits unambiguously to journalism.