Christian Vision closing its shortwave station in Chile, citing declining listenership, new media.

Posted: 14 Aug 2012   Print   Send a link
¡Hola! Arkansas, 14 Aug 2012, citing Christian Vision USA Inc: "Christian Vision will officially stop its short wave service to Latin America on August 17th, 2012, due to declining listenership. Christian Vision purchased the property and transmissions equipment Located in Calera de Tango, Chile, in August of 1996. In February of 1998, it received its license to transmit from Chilean regulator Subtel and on November 1st of the same year, Voz Cristiana was officially launched and began transmitting four radio services to Latin America. The programming of Voz Cristiana, now known as CVCLAVOZ, ... has made its resources more accessible to the ever-changing 18 to 35 year demographic that has exponentially grown in its use of the internet, mobile phones, and social media platforms such as Facebook. Christian Vision's Director of Broadcasting, Andrew Flynn, was the engineer in charge of the Chile site from 1996-99. ' ... For many years, Christian Vision used shortwave as the primary channel in its 'Touch a Billion' strategy. However in recent years, shortwave audiences have declined in favor of other radio platforms, and new social media powered by the Internet. While there is emotional sadness in closing the Chile site, at the same we are excited by the opportunities presented online ... Besides its Spanish transmissions from Chile, Christian Vision previously ran shortwave transmissions to audiences in Asia in Chinese, Bahasa Indonesia and English, from a high power site in Darwin, Australia. Russian, Arabic and English programs were also broadcast in shortwave from Christian Vision's site in Juelich, Germany. Both of these sites closed in 2010. ... Christian Vision continues to run shortwave transmissions to India and parts of Africa where audiences in this waveband continue to be significant.'" -- News tip via Dave Jeffery, IDXCI FB Group, RadioActivity. I believe these transmitters were originally used for the international broadcasting of the Pinochet regime in the 1970s.